Fireproof Your Finances: Expand Your Provider Skills, Expand Your Urgent Care
Watch On Demand
- Simple Fractures
- Fingertip injuries
- Simple eye injuries
Most common unnecessary referrals from urgent cares
Reasons for unnecessary referrals include lack of clinician training, experience, and confidence
Source: Journal of Urgent Care Medicine
Urgent care operators have struggled for years with hiring and retaining providers skilled in injury procedures. When loyal patients are turned away for reasons advertised as treatable at the clinic, the patient’s trust is broken and they may never return.
According to the Journal of Urgent Care Medicine, laceration repairs performed in urgent cares have decreased by 27.7% from 2019 to 2022. The Urgent Care Association reported that 15% of urgent care providers are not offering basic X-ray services at all, while many more turn patients away when they do not have staff to support their radiology equipment. While operators cite skill and cost as barriers to entry, research shows that there is a higher price to pay for both providers and patients in not making the small investments in these services that offer big returns.
In this live webinar + Q&A, you'll learn:
- Industry data surrounding the financial benefits of keeping injury patients in urgent cares, supply trends, and how degrading acuity in urgent cares affects healthcare consumer trust
- 5 key strategies to improve high acuity competency and consistency in your urgent care clinics
- Where to begin if your business is not performing laceration repairs currently due to a lack of skilled providers or perceived costs
- How a real urgent care increased their financial and patient loyalty outcomes through increasing provider skill levels
Meet Your Hosts
April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from urgent care leadership into digital transformation leadership at Solv Health, where she serves as the head of industry relations. April also holds a seat on the Urgent Care Association diversity, equity, and inclusion commission.
Dr. Patrick O'Malley is a board-certified emergency physician with 15+ years experience of managing lacerations. He has lectured at the Urgent Care Association National Conference and serves on the Board of Directors for The College of Urgent Care Medicine. He created The Laceration Course and is passionate about helping other clinicians gain confidence in laceration management and helping urgent care leaders maximize reimbursement for the care they provide. He has partnered with EB Medicine to further elevate the level of education within the urgent care community.