--- title: Webinar | 2023 Outlook on De Novo Urgent Care Site Expansion description: Expert hosts Brandon J. Robertson, CEO of UCP Merchant Medicine, and April Gillam, Solv Head of Industry Relations share insights on urgent care expansion image: https://explore.solvhealth.com/hubfs/2023%20Webinar%20-%20Urgent%20Care%20Expansion/urgent%20care%20expansion%20preview%20on%20demand.png --- Products [ClearPay AI](https://www.solvhealth.com/for-providers/aiclearpay) Remove insurance complexity and collect more up front. 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Even with thousands of urgent care centers throughout the US, there is still room to expand access to patient care in greenfield markets as well as expand existing footprints in markets with urgent cares today. In this live webinar and Q&A, expert co-hosts Brandon J. Robertson, CEO of [UCP Merchant Medicine](https://www.ucpmm.com/), and April Gillam, Solv Head of Industry Relations share their insights on urgent care expansion. You will take away: - Criteria for evaluating de novo market expansion - Strategies for evaluating expansion within your own market - How to avoid cannibalizing on your existing clinic volumes when expanding in a market - The top 5 greenfield markets for urgent care growth - Case study: Savvy Greenfield Market Expansion ### Watch on Demand [![Brandon J. Robertson headshot](https://explore.solvhealth.com/hs-fs/hubfs/2023%20Webinar%20-%20Urgent%20Care%20Expansion/brandon%20j%20robertson%20headshot.png?width=300&height=300&name=brandon%20j%20robertson%20headshot.png "Brandon J. Robertson headshot")](https://www.linkedin.com/in/brandon-j-robertson-mba/) ## [Brandon J. Robertson](https://www.linkedin.com/in/brandon-j-robertson-mba/) [Founder and CEO, UCP Merchant Medicine](https://www.linkedin.com/in/brandon-j-robertson-mba/) Brandon J. Robertson is Founder and Chief Executive Officer of [UCP Merchant Medicine](https://www.ucpmm.com/). He formed UCP Merchant Medicine in 2015 and has sought to create opportunities for health systems to thrive in the ever-changing healthcare consumerism space with focus in the on-demand care industry. Over the last 8 years, Brandon has advised hundreds of leaders on approaches and models to optimize patient experience and throughput. To date, 140 urgent care centers utilize the UCP Merchant Medicine model and treat over 1,500,000 visits per year. These sites produce 34-minute average door-to-door times and Net Promoter scores in the 90s. Brandon’s expertise is in healthcare consumer centric modern urgent care, virtual care, and occupational health services. He is an expert in artificial intelligence applications for healthcare as well as Six Sigma and Lean methodologies. Brandon holds an MBA from the University of Colorado with emphasis in Healthcare Administration. [![April Gillam headshot](https://explore.solvhealth.com/hubfs/2023%20Webinar%20-%20Urgent%20Care%20Expansion/april%20gillam%20headshot.png "April Gillam headshot")](https://www.linkedin.com/in/april-gillam/) ## [April Gillam](https://www.linkedin.com/in/april-gillam/) [Head of Industry Relations, Solv](https://www.linkedin.com/in/april-gillam/) April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity, access, and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April remains an active urgent care private investor and currently serves as the Head of Industry Relations at Solv Health. She also holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission. ## Ready for a stress-free way to help your practice thrive? Increase visits, wow patients, and save staff time with Solv. 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