--- title: Webinar | 5 Hidden Mistakes that Make Urgent Care Visits Too Long description: Hosts Brandon J. Robertson, CEO of UCP Merchant Medicine, and April Gillam, Solv Head of Industry Relations share ways to lower your door-to-door times. image: https://explore.solvhealth.com/hubfs/waiting%20room%20woes%20preview.png --- Products [ClearPay AI](https://www.solvhealth.com/for-providers/aiclearpay) Remove insurance complexity and collect more up front. [AI Platform](https://www.solvhealth.com/for-providers/ai) Automate your workflow and accelerate growth [Scheduling](https://www.solvhealth.com/for-providers/scheduling) Optimize your visit volume & throughput [Intake](https://www.solvhealth.com/for-providers/intake) Lower wait times with streamlined registration and check-in [Payments](https://www.solvhealth.com/for-providers/payments) Collect more from patients, faster [Maya Voice AI](https://www.solvhealth.com/for-providers/maya) Answer every call and capture every booking, 24/7 [Reviews](https://www.solvhealth.com/for-providers/reviews) Collect more 5-star reviews and acquire more patients [Messaging](https://www.solvhealth.com/for-providers/messaging) Increase rebookings with automated text campaigns [Telemed](https://explore.solvhealth.com/telemed?hsLang=en) Provide modern, seamless virtual care [Insights](https://www.solvhealth.com/for-providers/insights) Reports and insights on patient sentiment, operations, & volume [Integrations](https://www.solvhealth.com/for-providers/integrations) Resources [AI Applications](https://explore.solvhealth.com/ai-applications-for-on-demand-care?hsLang=en) Step-by-step instructions to help you harness the power of AI across your business [Webinars](https://www.solvhealth.com/for-providers/webinars) The latest insights, trends, & expert recommendations [Case Studies](https://www.solvhealth.com/for-providers/case-studies) Meet on-demand care groups who found success with Solv [eBooks](https://www.solvhealth.com/for-providers/ebooks) Tips & best practices to help you grow your business [Blog](https://www.solvhealth.com/for-providers/blog) A library of resources for on-demand care groups [mailto:support@solvhealth.com](mailto:support@solvhealth.com)[Contact Us](mailto:support@solvhealth.com) [Pricing](https://www.solvhealth.com/for-providers/pricing) About us [About Solv](https://solvhealth.com/about-us) Learn about our mission and organization Who we help [Urgent care](https://www.solvhealth.com/for-providers/urgent-cares)[Health systems](https://www.solvhealth.com/for-providers/health-systems) [Careers](https://solvhealth.com/careers) It’s a great time to join Solv [Press](https://www.solvhealth.com/press) The latest news on Solv [Log in](https://manage.solvhealth.com/login)[Request a demo](https://www.solvhealth.com/for-providers/demo/request-demo?utm_source=b2b_desktop_header)[Request a demo](https://www.solvhealth.com/for-providers/demo/request-demo?utm_source=b2b_mobile_header) [Request a demo](https://www.solvhealth.com/for-providers/demo/request-demo) Products [ClearPay AI](https://www.solvhealth.com/for-providers/aiclearpay) Remove insurance complexity and collect more up front. [Maya Voice AI](https://www.solvhealth.com/for-providers/maya) Answer every call and capture every booking, 24/7 [AI Platform](https://www.solvhealth.com/for-providers/ai) Automate your workflow and accelerate growth [Reviews](https://www.solvhealth.com/for-providers/reviews) Collect more 5-star reviews and acquire more patients [Scheduling](https://www.solvhealth.com/for-providers/scheduling) Optimize your visit volume & throughput [Messaging](https://www.solvhealth.com/for-providers/messaging) Increase rebookings with automated text campaigns [Intake](https://www.solvhealth.com/for-providers/intake) Lower wait times with streamlined registration and check-in [Telemed](https://explore.solvhealth.com/telemed?hsLang=en) Provide modern, seamless virtual care [Payments](https://www.solvhealth.com/for-providers/payments) Collect more from patients, faster [Insights](https://www.solvhealth.com/for-providers/insights) Reports and insights on patient sentiment, operations, & volume [Integrations](https://www.solvhealth.com/for-providers/integrations) Resources [AI Applications](https://explore.solvhealth.com/ai-applications-for-on-demand-care?hsLang=en) Step-by-step instructions to help you harness the power of AI across your business [eBooks](https://www.solvhealth.com/for-providers/ebooks) Tips & best practices to help you grow your business [Webinars](https://www.solvhealth.com/for-providers/webinars) The latest insights, trends, & expert recommendations [Blog](https://www.solvhealth.com/for-providers/blog) A library of resources for on-demand care groups [Case Studies](https://www.solvhealth.com/for-providers/case-studies) Meet on-demand care groups who found success with Solv [Contact Us](mailto:support@solvhealth.com) [Pricing](https://www.solvhealth.com/for-providers/pricing) About us [About Solv](https://solvhealth.com/about-us) Learn about our mission and organization Who we help [Urgent care](https://www.solvhealth.com/for-providers/urgent-cares)[Health systems](https://www.solvhealth.com/for-providers/health-systems) [Careers](https://solvhealth.com/careers) It’s a great time to join Solv [Press](https://www.solvhealth.com/press) The latest news on Solv On-demand Webinar # Waiting Room Woes 5 Hidden Mistakes that Make Urgent Care Visits Too Long Seasoned urgent care operators know respiratory season brings similar challenges each year, but since 2020 the industry has faced increasingly unique challenges pathogenically, economically, and politically each year. In 2023, it is vital that successful urgent care centers focus on optimizing their clinical operations through stepwise engineering of their end-to-end patient visit experience: not only to set themselves up for success in the ramping respiratory season but more importantly to set themselves up for success into perpetuity. The ultimate question urgent care operators must ask themselves in 2023 is, “How can we see more patients with less expenses per encounter?” In this webinar and Q&A, expert co-hosts Brandon Robertson, CEO of UCP Merchant Medicine, and April Gillam, Solv. Head of Industry Relations, share critical strategies to drive efficiency, optimize resources, and lower total door-to-door times. You will take away: - 5 hidden mistakes that make urgent care visits too long - Top strategies to drive efficiency, optimize resources, and lower total door-to-door times - Case study evaluation of AI utilization in urgent care to drive efficiency, accuracy, and throughput [![Brandon J. Robertson headshot](https://explore.solvhealth.com/hs-fs/hubfs/2023%20Webinar%20-%20Urgent%20Care%20Expansion/brandon%20j%20robertson%20headshot.png?width=300&height=300&name=brandon%20j%20robertson%20headshot.png "Brandon J. Robertson headshot")](https://www.linkedin.com/in/brandon-j-robertson-mba/) ## [Brandon J. Robertson](https://www.linkedin.com/in/brandon-j-robertson-mba/) [Founder and CEO, UCP Merchant Medicine](https://www.linkedin.com/in/brandon-j-robertson-mba/) Brandon J. Robertson is Founder and Chief Executive Officer of [UCP Merchant Medicine](https://www.ucpmm.com/). He formed UCP Merchant Medicine in 2015 and has sought to create opportunities for health systems to thrive in the ever-changing healthcare consumerism space with focus in the on-demand care industry. Over the last 8 years, Brandon has advised hundreds of leaders on approaches and models to optimize patient experience and throughput. To date, 140 urgent care centers utilize the UCP Merchant Medicine model and treat over 1,500,000 visits per year. These sites produce 34-minute average door-to-door times and Net Promoter scores in the 90s. Brandon’s expertise is in healthcare consumer centric modern urgent care, virtual care, and occupational health services. He is an expert in artificial intelligence applications for healthcare as well as Six Sigma and Lean methodologies. Brandon holds an MBA from the University of Colorado with emphasis in Healthcare Administration. [![April Gillam headshot](https://explore.solvhealth.com/hubfs/2023%20Webinar%20-%20Urgent%20Care%20Expansion/april%20gillam%20headshot.png "April Gillam headshot")](https://www.linkedin.com/in/april-gillam/) ## [April Gillam](https://www.linkedin.com/in/april-gillam/) [Head of Industry Relations, Solv](https://www.linkedin.com/in/april-gillam/) April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity, access, and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April remains an active urgent care private investor and currently serves as the Head of Industry Relations at Solv Health. She also holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission. ## Ready for a stress-free way to help your practice thrive? Increase visits, wow patients, and save staff time with Solv. [Request Demo](https://hubs.la/Q021Ppdv0) [Claim Free Listing](https://hubs.la/Q021Pplt0) ![Provider-Heart](https://explore.solvhealth.com/hubfs/Provider-Heart.png "Provider-Heart") - [Solutions For Providers](https://www.solvhealth.com/for-providers) - [Patient Experience](https://www.solvhealth.com/for-providers/patient-experience) - [Clincial Workflow](https://www.solvhealth.com/for-providers/clinical-workflow) - [Patient Acquisition](https://www.solvhealth.com/for-providers/patient-acquisition) - [Video Telemedicine](https://www.solvhealth.com/for-providers/video-telemedicine) - [COVID Testing & Vaccination](https://www.solvhealth.com/for-providers/covid-testing-vaccine) - [Integration & Automation](https://www.solvhealth.com/for-providers/integrations) - [Resources](https://www.solvhealth.com/for-providers/ebooks) - [eBooks](https://www.solvhealth.com/for-providers/ebooks) - [Case Studies](https://www.solvhealth.com/for-providers/blog.case-studies) - [Blog](https://www.solvhealth.com/for-providers/blog) - [Get Started](https://www.solvhealth.com/for-providers) - [Get a Demo](https://www.solvhealth.com/for-providers/demo/request-demo) - [Pricing](https://www.solvhealth.com/for-providers/pricing) - [Partner Login](https://manage.solvhealth.com/login) - [About Us](https://www.solvhealth.com/about-us) - [Careers](https://www.solvhealth.com/careers) - [Press](https://www.solvhealth.com/press) - [Contact](mailto:support@solvhealth.com) - Looking for Care? - [COVID Testing Near me](https://www.solvhealth.com/covid-testing) - [COVID Vaccine Near me](https://www.solvhealth.com/covid-vaccine) - [Urgent Care Near Me](https://www.solvhealth.com/urgent-care) - [Lab Tests Near Me](https://www.solvhealth.com/lab-tests) - [Pediatric Urgent Care Near Me](https://www.solvhealth.com/pediatric-urgent-care) - [Walk-in Clinic Near Me](https://www.solvhealth.com/walk-in-clinic) - [VA Urgent Care Near Me](https://www.solvhealth.com/va-urgent-care/near-me) - [Certified & Accredited Urgent Care](https://www.solvhealth.com/accredited-urgent-care-centers) [Find Care](https://www.solvhealth.com/search) In the event of a medical emergency, dial 911 or visit your closest emergency room immediately. The content provided here and elsewhere on the Solv Health site or mobile app is provided for general informational purposes only. It is not intended as, and Solv Health, Inc. does not provide, medical advice, diagnosis or treatment. Always contact your healthcare provider directly with any questions you may have regarding your health or specific medical advice. - [Privacy Policy](https://www.solvhealth.com/privacy) - [Terms of Service](https://www.solvhealth.com/legal/tos) - [Responsible Disclosure Policy](https://www.solvhealth.com/responsible-disclosure-policy) © SolvHealth. All Rights Reserved