Converting Clicks to Care: Optimizing Urgent Care Digital Strategy
Navigating the digital landscape to drive patient conversion is crucial in today's urgent care environment. It can mean the difference between a patient merely seeing your clinic online and actually stepping through its doors for care.
Join a collaborative discussion between Solv and Patient Care Marketing Pros, a leading agency specializing in digital marketing for urgent care. In this webinar, you’ll delve into:
- Online Optimization: Unlock the secrets to enhancing your web presence, crucial for both attracting patients and boosting online conversion rates.
- 2024 Strategy Deep Dive: Get a head start by uncovering top digital marketing practices and actionable takeaways for 2024 that urgent care centers can implement right away.
- Bonus Insights: Explore the latest research on patient preferences and online behaviors, gain tips on optimizing the quality and quantity of reviews, and learn the nuances of SEO, and tips for using ChatGPT to improve your website.
In this special edition webinar, benefit from the collective wisdom of both operators and digital marketing experts. Equip yourself with a clearer vision and actionable tools as you prepare to navigate the challenges and opportunities of 2024.
Nick Hoard is a dedicated entrepreneur with over 15 years of experience in business development, specializing in advertising, messaging, and marketing strategy. His expertise in lead generation encompasses both digital and traditional advertising. Through his company, Nick the Marketer, he has significantly grown numerous businesses. Identifying a niche in medical marketing, Nick established a new company focused on helping medical practices increase patient numbers and revenue.
April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity, access, and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April remains an active urgent care private investor and currently serves as the Head of Industry Relations at Solv Health. She also holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission.
Michael Ray is a technology professional dedicated to empowering businesses in the digital era. Over eight years, he mastered WordPress website development, managing over 300 projects and showcasing outstanding project management skills. Joining Nick the Marketer in 2019, Michael initially worked in sales before moving to operations in 2022. As Vice President of Operations, he applies his vast experience and analytical skills to improve processes, boost efficiency, and foster organizational growth.