On-Demand Webinar

Dollars & Sense: Optimizing Profits in Urgent Care
Part 1: Volume

Series Description
Urgent care operators are feeling their balance sheets closing in on them. With margins at 2-4%, thoughtfully engineering your financial strategy in 2024 is more important than ever to achieve success. 

Join industry experts Brandon J. Robertson and April Gillam in this comprehensive four-part webinar series designed to equip urgent care operators with the essential knowledge to enhance financial performance. Diving into crucial aspects of evolving urgent care economics, the series will cover volume management, revenue optimization, expense structure, and strategic planning. Whether you're looking to boost patient volume, fine-tune revenue tactics, manage expenses effectively, or implement strategic initiatives, this series provides a roadmap for success. Don't miss this opportunity to gain a deeper understanding of the dollars and sense that drive profitability in urgent care operations.

Part 1 Description
In Part 1 of Dollars and Sense: Strategies for Maximizing Margins in Urgent Care, industry experts Brandon Robertson and April Gillam dive deep into driving urgent care volumes in 2024. Join this session to explore why seeking the voice of your customer, the patient, is critical to defining your path to success. Continue the conversation with Brandon and April as they explore engineering patient journeys, projecting outcomes, actualizing workflow designs, and maintaining change management.  

In this four-part series, you will learn about volume, revenue, expenses, and strategy to maximize margins and outcomes in urgent care.

Brandon J. Robertson headshot

Brandon J. Robertson
Founder and CEO, UCP Merchant Medicine

Brandon J. Robertson is Founder and Chief Executive Officer of UCP Merchant Medicine. He formed UCP Merchant Medicine in 2015 and has sought to create opportunities for health systems to thrive in the ever-changing healthcare consumerism space with focus in the on-demand care industry. Over the last 8 years, Brandon has advised hundreds of leaders on approaches and models to optimize patient experience and throughput. To date, 140 urgent care centers utilize the UCP Merchant Medicine model and treat over 1,500,000 visits per year. These sites produce 34-minute average door-to-door times and Net Promoter scores in the 90s. Brandon’s expertise is in healthcare consumer centric modern urgent care, virtual care, and occupational health services. He is an expert in artificial intelligence applications for healthcare as well as Six Sigma and Lean methodologies. Brandon holds an MBA from the University of Colorado with emphasis in Healthcare Administration.

April Gillam headshot

April Gillam
Head of Industry Relations, Solv

April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity, access, and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April remains an active urgent care private investor and currently serves as the Head of Industry Relations at Solv Health. She also holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission.

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